1. WOW effect:
True craftsmanship surprises four times. First, by its appearance, when the viewer asks, "Is this really a candle?" Then, by its tactile appeal, as the petals, made of high-quality wax, are indistinguishable from real ones. During the process, by its aroma; and finally, by the magical way the flower unfolds as it burns.
2. Accessibility:
A business that starts in the kitchen. You don't need a workshop or studio to get started. It was at home, at a comfortable pace, that I completed my first hundreds of orders and launched an international course. Candle floristry is a rare art form that allows you to grow from a hobby into a serious profession without leaving your own home.