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Why did I sell and forget it doesn't work in promoting my brand
Or how to build a candle brand if you're an artist, not a marketer.
Or how to build a candle brand if you're an artist, not a marketer.
Let's put the dots on the "I" right away. I am not a marketer in the usual sense of the word. I am an artist, a creator, and a candle maker. My hands smell like wax, not office papers.
But I have 10 years of entrepreneurship and leadership behind me. It was a tough school of life. I built the brand from scratch and I know what it's like to be on the verge of bankruptcy. In business, losses are normal. It is almost inevitable to go into the negative at the start. The main question is not whether you will fall, but whether you have the strength to pull yourself out of it. I could do it. And today I'm going to share how I did it.
But I have 10 years of entrepreneurship and leadership behind me. It was a tough school of life. I built the brand from scratch and I know what it's like to be on the verge of bankruptcy. In business, losses are normal. It is almost inevitable to go into the negative at the start. The main question is not whether you will fall, but whether you have the strength to pull yourself out of it. I could do it. And today I'm going to share how I did it.
Where do your clients live?
When my projects needed saving, I went on social media. Today, my brand is represented everywhere, but Insta remains the No. 1 platform.
Why?
Because this is the only place where the mechanism of organic, free audience search works perfectly. The algorithms themselves find those who are interested in you.
At the same time, I rocked Avito. This platform is now flying up, it is introducing new tools for promoting and finding target audience. Soon there will be a news feed here, where, like on Instagram, it will be possible to post posts and they will be promoted organically according to the interests of users, that is, if a person is interested in candles, flowers or wax purchases, they will come across my publications. And I even hired a separate aviation specialist to keep track of this traffic.
With Telegram, everything is different: advertising there has become almost ineffective, many have left the site due to blocking and restrictions.
Why?
Because this is the only place where the mechanism of organic, free audience search works perfectly. The algorithms themselves find those who are interested in you.
At the same time, I rocked Avito. This platform is now flying up, it is introducing new tools for promoting and finding target audience. Soon there will be a news feed here, where, like on Instagram, it will be possible to post posts and they will be promoted organically according to the interests of users, that is, if a person is interested in candles, flowers or wax purchases, they will come across my publications. And I even hired a separate aviation specialist to keep track of this traffic.
With Telegram, everything is different: advertising there has become almost ineffective, many have left the site due to blocking and restrictions.
Click to enlarge.
Each site has its own rules, but the marketing foundation is the same everywhere
If you don't understand the basics, any hired manager will deceive you. That's why in my Sales Club for creative people, we first lay the foundation, and only then we understand the specifics of the platforms.
The formula for your success: Product + Visual
The promotion base fits into two points:
1.The product
He has to be cool. Do it for yourself! If you don't get high from your candle, no one will buy it.
2.Visual
Your phone is a showcase. You have to broadcast the value of the product through the screen.
But remember: a beautiful picture is just the tip of the iceberg. Success lies in the "tablets" of marketing: the organization of the process and the ability to sell.
The formula for your success: Product + Visual
The promotion base fits into two points:
1.The product
He has to be cool. Do it for yourself! If you don't get high from your candle, no one will buy it.
2.Visual
Your phone is a showcase. You have to broadcast the value of the product through the screen.
But remember: a beautiful picture is just the tip of the iceberg. Success lies in the "tablets" of marketing: the organization of the process and the ability to sell.
What do people buy and why?
In the era of online distance learning, people aren't just buying a product. They buy from a person, his work, history and the meanings that he has laid down.
It is important for the client to "look into the eyes" of the master. It is only when this human contact occurs that something "clicks" and trust is born. Working with meanings is a lot of work. You need to build a funnel and guide the client through the content.
Many people are shy and show only their hands in the frame. Okay— for starters. But it always cuts into reach and loyalty. You should be remembered. There should be "touches" with you, after which the person will feel sympathy for your business. You have to evoke emotion.
It is important for the client to "look into the eyes" of the master. It is only when this human contact occurs that something "clicks" and trust is born. Working with meanings is a lot of work. You need to build a funnel and guide the client through the content.
Many people are shy and show only their hands in the frame. Okay— for starters. But it always cuts into reach and loyalty. You should be remembered. There should be "touches" with you, after which the person will feel sympathy for your business. You have to evoke emotion.
Click to enlarge.
Salvation for those who "don't have Pinterest"
I know the main pains of the masters in promoting their own products:
• There is no time;
• No expensive interior;
• No sunlight (hello, northern cities!);
• There is no way to put on makeup and dress up for the shoot.
• There is no skill to make beautiful product layouts.
To do this, my project has a secret weapon — Artificial Intelligence. My neural network unit solves these problems in a couple of clicks.
AI can:
• Place your candle in a luxurious location, generate an object in your hands and arrange it in the frame as you like;
• Simulate the perfect "golden" lighting;
• "Dress up" you from home sweatpants into an elegant dress.
And much, much more! Neural networks are a real salvation for those who have absolutely no conditions for shooting and no time for it.
But there is one golden rule: never improve the product itself through AI. If the candle in the photo is perfect, and the customer finds a crooked bud in the package, there will be no second order. And we don't want and shouldn't lose customers. You have to play it long with every client.
The top photos in the collages before the use of AI, the bottom ones after
Click to enlarge.
The main mistake of a beginner: Sold and forgot
And speaking about it in more detail, this is the most painful loss. Remember: 80% of your income lies in your existing customer base, and only 20% is brought in by new people.
Those who have already bought from you, they trust you, of course, provided that the product and service have paid off. That is why it is so important to monitor the quality, price-quality ratio, and provide high-quality and fast service.
But if trust has arisen, then the buyer's love for your product and for you as a creator and personality will not keep you waiting. He will come back again, tell his friends and relatives, which will bring more sales, money and, consequently, the growth of your brand. Working with loyalty, repeated touches, and communication is what turns a one—time purchase into a long-term business.
Those who have already bought from you, they trust you, of course, provided that the product and service have paid off. That is why it is so important to monitor the quality, price-quality ratio, and provide high-quality and fast service.
But if trust has arisen, then the buyer's love for your product and for you as a creator and personality will not keep you waiting. He will come back again, tell his friends and relatives, which will bring more sales, money and, consequently, the growth of your brand. Working with loyalty, repeated touches, and communication is what turns a one—time purchase into a long-term business.
Click to enlarge.
Why am I so confident about this?
In the 10 years of my account's existence, I've completely changed the product twice. But each time I successfully developed in a new niche.
Because I understand the fundamental principle: how to sell anything. Whether it's candles, courses, services, or workshops, there is only one success scheme.
I've worked my way through hundreds of "big shots," from working in the kitchen to managing a 7-person team. I am not just a "theoretical marketer", I am a practitioner with vast experience.
I know how to turn creativity into a systematic business that works without burnout.
Because I understand the fundamental principle: how to sell anything. Whether it's candles, courses, services, or workshops, there is only one success scheme.
I've worked my way through hundreds of "big shots," from working in the kitchen to managing a 7-person team. I am not just a "theoretical marketer", I am a practitioner with vast experience.
I know how to turn creativity into a systematic business that works without burnout.
Don't waste time making mistakes!
If you don't want to step on the same rake for years, waste your budget and get disappointed... I did everything for you.
Take away my experience - to do this, I created a club for sales, promotion and neural networks.
Stay tuned, I'll announce the recruitment soon.
If you don't want to step on the same rake for years, waste your budget and get disappointed... I did everything for you.
Take away my experience - to do this, I created a club for sales, promotion and neural networks.
Stay tuned, I'll announce the recruitment soon.
Candles-Flowers Course — 25% Discount%
Candle floristry is a world of femininity and nature. My course is based on 6 techniques: wax paper, the Korean method of rolling, the technique of torn pieces, the technique of pouring circles, the technique of clear veins in a container, the technique of making twigs.
Choose a tariff: "Candles-flowers" or "Candles-flowers + Sales, Promotion and Neural Networks" with a 25% discount!
Get the most out of creating delicate candle flowers and promoting them.
There are more than 45 master classes on the course and the course is constantly growing!
The exchange rate is constantly increasing and increasing in value. Join at a bargain price with a 25% discount.
Choose a tariff: "Candles-flowers" or "Candles-flowers + Sales, Promotion and Neural Networks" with a 25% discount!
Get the most out of creating delicate candle flowers and promoting them.
There are more than 45 master classes on the course and the course is constantly growing!
The exchange rate is constantly increasing and increasing in value. Join at a bargain price with a 25% discount.
Click to enlarge.
Interior Candles Course — 25% Discount%
If you are interested in learning new, amazing things, not like everyone else, then the course "Interior candles" is for you. It's a new way of looking at aesthetics, space, and creativity. The course offers author's techniques, unusual shapes and effects that have blown up the Internet, become bestsellers and make you fall in love at first sight.
There are more than 20 master classes on the course, and this is not the limit! The course is updated monthly with 1-2 new MC's, completely free of charge for students.
Inside the site you will also find 2 tariffs: "Interior candles" or "Interior candles + Sales, Promotion, and Neural Networks."
The exchange rate is constantly increasing and increasing in value. Get in before the price goes up.
There are more than 20 master classes on the course, and this is not the limit! The course is updated monthly with 1-2 new MC's, completely free of charge for students.
Inside the site you will also find 2 tariffs: "Interior candles" or "Interior candles + Sales, Promotion, and Neural Networks."
The exchange rate is constantly increasing and increasing in value. Get in before the price goes up.
Click to enlarge.
COMBO OFFER: 2 courses of "Flower candles" and "Interior candles" at once with a 46% discount%
This offer is for those who want to achieve maximum results in their work. Two courses in one package with a 46% discount!
You're closing the entire candle niche in one fell swoop, and with the "Candles+" tariff Sales, Promotion and Neural Networks" you will have 100% success.
Manage your life by earning income from your favorite business, organizing your own time, and implementing work scenarios to promote your products.
Click on the link, choose your tariff and start creating your new reality!
The exchange rate is constantly increasing and increasing in value. Get in before the price goes up.
You're closing the entire candle niche in one fell swoop, and with the "Candles+" tariff Sales, Promotion and Neural Networks" you will have 100% success.
Manage your life by earning income from your favorite business, organizing your own time, and implementing work scenarios to promote your products.
Click on the link, choose your tariff and start creating your new reality!
The exchange rate is constantly increasing and increasing in value. Get in before the price goes up.
Click to enlarge.
If you still have any questions, you can contact me via telegram.
